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International initiative looks to harness AI in fight against greenwashing

Greenpeace boat with 'Greenwashing is a climate killer' banner
Photo: Simona Granati – Corbis/Getty Images

Martin Cloake

1 min read
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A group of 13 regulators from across the globe will take part in the collaborative project.

A multi-country initiative to develop a digital tool to mitigate greenwashing risks has been launched by the Global Financial Innovation Network.

GFIN says the objective of the greenwashing techsprint is to “protect consumers and promote a fair and reliable portfolio of sustainable financial services”. There are currently 13 regulators from

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