FTCA 1914 Section 12

Prohibits the dissemination of any false advertisement that is likely to induce the purchase of food, drugs, devices, services or cosmetics.

Rule Overview

Jurisdiction: United States

Regulator: FTC

Topic: Consumer Protection

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To show a violation:

  • There must be a representation, omission or practice that is likely to mislead the consumer as viewed from the perspective of a consumer acting reasonably in the circumstances.
  • The representation, omission, or practice must be a “material” one – meaning, the act or practice would be likely to affect the consumer’s conduct or decision with regard to a product or service.


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