“Washing” occurs when companies make misleading claims about their products, practices and/or services to appeal to consumers, investors, workers and/or other potential stakeholders. For example, overstating their green and sustainability-related credentials (greenwashing), the nature and extent of their use of AI (AI washing), or their social responsibility and positive impact
Clean claims or dirty lies? The battle against corporate washing
3 min read
Washing risks can lead to loss of reputation, loss of stakeholder trust and goodwill, employee brand damage, and costly legal/regulatory action.