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View from the Chair: UK crypto rules lack clarity for consumers

Pedestrians walk past an advertisement displaying a Bitcoin cryptocurrency token
Photo: Anthony Kwan/Getty Images

In his regular column, Bovill’s Executive Chair Ben Blackett-Ord discusses how the new crypto financial promotions regime may cause consumer confusion.

The UK Treasury’s decision to bring cryptocurrency firms into the country’s financial promotion regime means that the FCA will be able to make rules regulating how cryptoassets are promoted to consumers.

While this approach may appear to be good news for consumers – reducing the number of misleading

The