Shruti Goel | Shoosmiths – Global Relay Intelligence & Practice

Shruti Goel | Shoosmiths

Shruti Goel is a senior associate in the Privacy and Data team with 10 years’ data protection experience in private practice and in-house.

shruti.goel@shoosmiths.com

Data

Fitting rooms in the cloud: Dealing with the privacy implications of VTO in retail

August 12, 2025

As retailers embrace AI to improve digital shopping with virtual try-on tech, critical data protection concerns are often overlooked.

Shruti Goel | Shoosmiths, Sherif Malak | Shoosmiths5 min read