Shruti Goel, Shoosmiths

Shruti Goel is a senior associate in the Privacy and Data team with 10 years’ data protection experience in private practice and in-house.

As retailers embrace AI to improve digital shopping with virtual try-on tech, critical data protection concerns are often overlooked.

Aug 12, 2025

Unlock 5,000+ articles from our archive.

Unlimited access for 4 weeks. No payment details required. Start free trial