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DROP everything: California gives residents more control over personal info

A street sign saying "California."
Photo: Smith Collection/Gado/Getty Images

Julie DiMauro

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As of last month, DROP allows consumers to direct all data brokers to delete their personal information in a single request.

California has a data deletion software tool, and it could pave the way for other state privacy initiatives.

The deletion software tool, named the Delete Request and Opt-Out Platform (DROP), lets California residents send a single request to make all registered data brokers delete their information and stop selling or

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