Skip to Primary Navigation

SEC’s Gensler warns against ‘AI-washing’ in business practices

Image of a person holding a mobile phone and synching it to their watch.
Photo: George Frey/Getty Images

SEC Chair Gensler warns corporate America about overhyped sales and marketing claims about AI capabilities with ‘Don’t do it’ message.

SEC Chair Gary Gensler has sent a warning to businesses on the topic of “AI-washing,” or making false artificial intelligence-related claims, likening it to the greenwashing phenomenon that has been the target of SEC enforcement activity.

At a conference on Tuesday hosted by news outlet The Messenger, Gensler said

“Don’t

Get full access, free for a month

Start your 28-day free trial to continue reading and access
all content on GRIP – no payment details required.

What’s included:

  • Every new article, plus our 5,000+ archive
  • Daily regulatory insight and guidance
  • Exclusive interviews and in-depth analysis
  • Coverage of industry-leading events and conferences
  • All podcasts and videos, featuring industry experts
  • The full set of Rules Navigator tools
  • An ad-free experience