Skip to Primary Navigation

SEC’s Gensler warns against ‘AI-washing’ in business practices

Image of a person holding a mobile phone and synching it to their watch.
Photo: George Frey/Getty Images

SEC Chair Gensler warns corporate America about overhyped sales and marketing claims about AI capabilities with ‘Don’t do it’ message.

SEC Chair Gary Gensler has sent a warning to businesses on the topic of “AI-washing,” or making false artificial intelligence-related claims, likening it to the greenwashing phenomenon that has been the target of SEC enforcement activity.

At a conference on Tuesday hosted by news outlet The Messenger, Gensler said

“Don’t