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Think tank calls for creation of regulator to stop greenwashing

Greenwashing protest
Protest has highlighted the issue of greenwashing. Photo: Thierry Monasse/Getty Images

UK’s Institute for Public Policy Research sees new body as key to upping the pace of progress.

Greenwashing should be tackled by establishing a new UK regulator with responsibility for ensuring climate goals are accountable, comparable and ambitious. That’s the view put forward in a new paper by UK progressive think tank the Institute for Public Policy Research (IPPR).

The lack of comparability is a key

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