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CFPB launches rulemaking aimed at digital data brokers

Picture of CFPB director, Rohit Chopra.
Photo: Chip Somodevilla/Getty Images

The CFPB has launched an inquiry into those companies that track and collect information on people’s personal lives.

In remarks at a White House event on protecting Americans from harmful data broker practices, Consumer Financial Protection Bureau (CFPB) director Rohit Chopra said his agency has decided to launch a rulemaking to ensure that digital data brokers are not misusing or abusing consumers’ sensitive data.

After conducting an inquiry