SEC issues further clarification as advisers struggle to get to grips with new marketing rule
Implementing the biggest change in 60 years is proving a substantial challenge for advisers.
Investment advisers continue to struggle to unpick the complexities of the SEC’s new marketing rule, which came into force late last year, on November 4, 2022, in the shape of substantial amendments to Rule 206(4)-1.
For many, the 18-month transition period had posed more questions than answers, and firms entered the