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EU Green Claims Directive: A retreat, not a surrender

EU Commission's President Ursula von der Leyen talks to media in the Berlaymont, the EU Commission headquarter on February 1, 2023 in Brussels, Belgium.
EU Commission President Ursula von der Leyen announcing the Green Deal in 2023. Photo: Thierry Monasse/Getty Images

Jean Hurley

3 min read

The withdrawal of this directive has surprised many and sparked debate about the EU’s commitment to its ambitious Green Deal.

The European Commission has officially confirmed its intention to withdraw the much-anticipated Green Claims Directive. The news came in a press briefing held on Monday.

This followed an announcement on June 20, 2025, following months of political opposition and business concerns. The directive, first proposed in March 2023, aimed to

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