SEC charges firm for paying ‘finfluencers’ and violating former Cash Solicitation Rule

In its second Marketing Rule enforcement announced this week. SEC charges firm for paying ‘finfluencers’ without proper disclosure in place.

On Tuesday, the SEC announced settled charges against Washington, D.C.-based investment adviser Fundrise Advisors, LLC arising from the firm’s solicitation arrangements with online content creators.

According to the SEC’s order, from February 2016 through December 2021, Fundrise paid over $8m to over 200 social

The SEC said Fundrise

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