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Algorithmic pricing is enforcement priority for EU and UK antitrust regulators

Member of staff poses next to a trading board at the London Stock Exchange on April 25, 2025 in London, England. British stocks have partly rebounded after the United States' tariff announcements unleashed instability across global markets.
Photo: Carl Court/Getty Images

Antitrust laws prohibit agreements or concerted practices that restrict competition.

The European Commission and the UK Competition and Markets Authority (CMA) have both identified algorithmic pricing – including tools used by competitors to generate or benchmark prices – as a priority enforcement area. Businesses should continuously assess their pricing tools, including inputs, outputs, and use cases, to ensure compliance with antitrust laws.