Keurig Dr Pepper has agreed to pay a civil penalty to settle SEC charges over claims made by the beverage company that its single-serve pods, or K-Cups, could be “effectively” recycled. Calling the statements misleading, the SEC imposed a $1.5m penalty in the settlement agreement between itself and the company.
Keurig fined $1.5m over its K-cup recyclability claims
The SEC said the company failed to disclose that two of the largest US recyclers told Keurig they didn’t intend to accept the coffee pods for recycling.