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Cisco data privacy study finds consumers value transparency over compliance

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92% of respondents think organizations should do more to reassure customers about their data.

Cisco’s 2023 Data Privacy Benchmark Study surveyed more than 3,100 security professionals in 26 countries worldwide.

The study revealed that organizations have ramped up their investment in privacy. The average spend is now $2.7m compared with $1.2m three years ago.

In all countries surveyed, there was overwhelming support for privacy laws,