Navigating the murky waters of AI, deepfakes, and image rights: Protecting your digital identity*

Exploring the legal issues posed by AI and deepfakes in marketing, advertising and communications services.

*The title was written by AI. The rest of this article was not.

There is a lot of talk about artificial intelligence (AI) and how it will disrupt, and is already disrupting, the marketing, advertising and communications services (or marcomms) sector or, for instance, the financial services (FS) sector, where

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