Key questions around informed consent, transparent privacy information, and people's rights over their data have been addressed in the new guidance.
UK Privacy and Electronic Communications Regulations 2003
An in-depth overview of the legislative changes, the revised role of the ICO, and what businesses need to do next.
Enforcement
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ICO hits sole trader with £200,000 fine for sending nearly one million spam texts
The penalty is for breaches of PECR which govern unsolicited electronic marketing.
The new Act sets up frameworks for sharing of business and customer data, and digital identity verification.
Over 8,700 complaints were logged over spam messages from HelloFresh.
Government aims to simplify restrictions, extend scope and beef up enforcement in drive against unsolicited direct marketing.