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FCA to clamp down on greenwashing with new ESG rules

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Three new product labels proposed as regulator steps up efforts to build confidence.

Exaggerated, misleading or unsubstantiated claims are undermining trust in ESG-related products, and UK regulator the Financial Conduct Authority (FCA) aims to crack down.

With more companies are claiming to be green, the FCA is to implement new sustainability labels and restrictions on how terms like ‘ESG’, ‘green’ or ‘sustainable’ are