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Proliferation of fake reviews online prompts action from regulators in India

Keyboard with keys showing India flag and e-commerce button
Photo: Getty Images

New standard to be voluntary at first but mandatory measures not ruled out.

Indian regulators are to enforce a new set of standards aimed at curbing fake reviews on e-commerce sites. The new standard, IS 19000:2022, has been created by the Department of Consumer Affairs and will be managed by the Bureau of Indian Standards (BIS).

India’s e-commerce sphere has been described as “overrun”