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No more faux five stars: CMA launches fake reviews investigations

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John Cassels | Fieldfisher, Jonathan Peters | Fieldfisher, Rachael Machado | Fieldfisher+1

3 min read
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CMA warns that manipulating review collection, weighting, or display can mislead consumers and may violate the DMCCA’s new ban on certain review practices.

Five new investigations into alleged practices surrounding fake and misleading online reviews have been announced by the UK’s Competition and Markets Authority (CMA). The move signals a more assertive approach to consumer law enforcement under the Digital Markets, Competition and Consumers Act 2024 (DMCCA).

The recently announced investigations into Autotrader, Feefo,

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