Skip to Primary Navigation

Skip to main content

No more faux five stars: CMA launches fake reviews investigations

A paper cubes with printed emojis from Facebook Messenger, one of the biggest and world-famous social network.
Photo: Getty Images

John Cassels | Fieldfisher, Jonathan Peters | Fieldfisher, Rachael Machado | Fieldfisher+1

3 min read
Click to share on Facebook (Opens in new window/tab) Click to share on X (Opens in new window/tab) Click to share on LinkedIn (Opens in new window/tab) Click to share on WhatsApp (Opens in new window/tab)

CMA warns that manipulating review collection, weighting, or display can mislead consumers and may violate the DMCCA’s new ban on certain review practices.

Five new investigations into alleged practices surrounding fake and misleading online reviews have been announced by the UK’s Competition and Markets Authority (CMA). The move signals a more assertive approach to consumer law enforcement under the Digital Markets, Competition and Consumers Act 2024 (DMCCA).

The recently announced investigations into Autotrader, Feefo,

, , , , , , , ,

Get full access, free for a month

Start your 28-day free trial to continue reading and access
all content on GRIP – no payment details required.

Start free trial Sign in

What’s included:

  • Every new article, plus our 5,000+ archive
  • Daily regulatory insight and guidance
  • Exclusive interviews and in-depth analysis
  • Coverage of industry-leading events and conferences
  • All podcasts and videos, featuring industry experts
  • The full set of Rules Navigator tools
  • An ad-free experience