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California customer privacy rules labeled a ‘historic milestone’

An online shopper uses the eBay mobile app in their living room
Photo:Getty Images

Rules give customers right to negotiate with businesses over use of personal information.

The first substantive rulemaking package to protect customer privacy in California has been approved in what the regulator says is a historic milestone.

The California Privacy Protection Agency (CPPA) has finalized the rules in order to further implement the California Consumer Privacy Act (CCPA), which protects customers and their rights.