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UK banking sector faces growing demand to personalize services

Customers at Lloyds Bank ATM
Photo: Robert Alexander/Getty Images

New research shows SMEs and personal customers demanding tailored experience and greater support.

UK banks need to “hit the reset button and ditch the one-size-fits-all approach” according to new research that found over half of UK SMEs and over three quarters of UK consumers are not satisfied with their bank.

Research by business solutions provider SAP found a variety of customer preferences according