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FINRA’s AI report shows folks mainly trust the human professional

Microsoft's Copilot AI tool is shown on a computer screen.
Photo: Joe Raedle/Getty Images

Julie DiMauro

3 min read
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There were a couple of instances where some consumers preferred AI-generated information, such as with regard to homeownership.

The FINRA Investor Education Foundation released a report last month called The machines are coming (with personal finance information). Do we trust them?

The self-regulatory organization sought to examine consumer perceptions of financial information generated from AI compared with the same information from a financial professional.

The report revealed that,

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