Skip to Primary Navigation

Carewashing – another type of misleading claim your workforce (and the SEC) is tracking

Image of a heart-shaped bed of roses.
Photo: Getty Images

The authors say exaggerative ‘carewashing’ type of marketing might not built trust and help retain skilled workers in the long run.

In an article in the Harvard Business Journal entitled How ‘Carewashing’ Alienates Employees, three authors argue that some businesses are engaging in a new kind of exaggerative marketing to their employees and prospective employees.

The authors say: “Too many organizations with unsustainable ‘work hard, play hard’ cultures believe that checking