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DC appeals court’s noteworthy interpretation of ‘greenwashing’ in Coca-Cola case

Image of an array of Coca Cola plastic, single-use bottles.
Photo: Justin Sullivan/Getty Images

Julie DiMauro

2 min read
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DC Court of Appeals makes aspirational statements of sustainability potentially deceptive and misleading.

The DC Appellate Court’s recent decision against Coca-Cola calling even aspirational claims by companies as “greenwashing” is one for businesses to consider seriously.

The case was decided under the District of Columbia’s Consumer Protection Procedures Act (CPPA) and not under securities laws, but it could indicate a trend towards

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