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Dream deferred? AI and the battle for creative ownership and control

Martin Luther King
The estate of Dr Martin Luther King, Jr, stepped in over use of his likeness. Photo: Bettmann/Getty Images

Martin Cloake

5 min read
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With the proliferation of AI, new tensions are arising over how content is used, and the rights of creators.

It is no longer possible to use AI-generated video likenesses of Martin Luther King Jr on Open AI’s Sora model without permission. If ever there was an opening line for the times, it is that.

The tech giant made the move after the estate of the late civil rights leader

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