FCA issues fresh warnings over trading app gamification

Women and 18-34s found to be more susceptible to in-app gimmicks.

The FCA has found that certain groups are more open to risk taking in trading apps and increase their usage when enticed by digital engagement practices (DEPs) like push notifications and prize draws.

The regulator built an experimental trading app platform and tested its effects on a sample of 9,000

Flashing

Free Trial

Register for free to keep reading.

To continue reading this article and unlock full access to GRIP, register now. You’ll enjoy free access to all content until our subscription service launches in early 2026.

  • Unlimited access to industry insights
  • Stay on top of key rules and regulatory changes with our Rules Navigator
  • Ad-free experience with no distractions
  • Regular podcasts from trusted external experts
  • Fresh compliance and regulatory content every day
Register for free Already a member? Sign in