Firms wishing to promote cryptoassets in the UK must now be legally authorised or registered by the FCA, or have their marketing approved by an authorised firm. Promotions must be clear, fair and not misleading, labelled with prominent risk warnings and must not inappropriately incentivise people to invest. The regime
FCA warns firms dodging new crypto marketing rules
FCA says firms still not warning about investment risks despite new regime aimed at protecting consumers from misleading promotions.