Gravy Analytics breach exposes sensitive location data of millions of users

The FTC’s proposed order against the company requiring it to delete all historic data because of a lack of end user consent for its use comes too late to help those whose sensitive personal information is now potentially exposed.

The privacy of millions of people around the world has potentially been compromised by a hack and data breach at a company few will have heard of.

Gravy Analytics is a data broker that specialized in the gathering and selling of raw data tracking the location and movement of individuals.

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