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IMY fines Swedish pharmacies Skr 45m for GDPR failures

Swedish pharmacy Apoteket.
Apoteket was one of the fined pharmacies. Photo: Apoteket

Martina Lindberg

2 min read
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The two pharmacies used the Meta pixel to capture information for marketing purposes, but captured more than required and transferred the data to the social media giant.

The Swedish pharmacies Apoteket AB and Apohem AB have together been fined a total of SKr 45m ($4.4m) for GDPR failures when using the so-called Meta pixel on their websites and then transferring privacy-sensitive personal data to Meta.

The sensitive data included information about the purchase of over-the-counter medicines, self-tests,

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