Skip to Primary Navigation

Skip to main content

New CMA rule lets publishers opt out of Google’s AI search features

Google AI Mode
Photo: Smith Collection/Getty Images

Carmen Cracknell

2 min read
 Click to share on Facebook (Opens in new window/tab) Click to share on Twitter (Opens in new window/tab) Click to share on LinkedIn (Opens in new window/tab) Click to share on WhatsApp (Opens in new window/tab)

The ruling sets a precedent that AI features built on third-party content are subject to regulatory oversight and publisher consent.

A landmark new conduct requirement on Google, giving publishers the power to opt out of having their content used to fuel AI features in search results, has been imposed by the UK’s Competition and Markets Authority (CMA).

The requirement was announced on June 3, 2026, and comes under the UK’sstrategic market

, , , , , , , ,