Proliferation of fake reviews online prompts action from regulators in India
New standard to be voluntary at first but mandatory measures not ruled out.
Indian regulators are to enforce a new set of standards aimed at curbing fake reviews on e-commerce sites. The new standard, IS 19000:2022, has been created by the Department of Consumer Affairs and will be managed by the Bureau of Indian Standards (BIS).
India’s e-commerce sphere has been described as