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SIFMA Annual 2024: Penny Pennington on the future of financial advice

The first in a series of reports on keynote speeches at the SIFMA Annual in New York.

Alex Viall

Penny Pennington
Penny Pennington. Photo: Edward Jones and Co
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Penny Pennington, CEO of Edward Jones, gave a keynote speech on the future of financial advice from a US perspective at the SIFMA Annual in New York.

The reality of current demographics and societal demands is that we need many more financial advisers. In addition, we are approaching a moment

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