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UK advertising watchdog bans Wahed Invest ads featuring burning currency

Wahed Invest Ltd ad on London Underground depicting burning currency.
One of the ads that attracted complaints, seen on the London Underground. Photo: ASA

Jean Hurley

2 min read
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ASA ruled that the ads were likely to cause “serious offense” to people from the US and Eurozone countries.

A series of ads from online Halal investment platform Wahed Invest Ltd featuring images of burning US dollars and euros have been banned by the UK Advertising Standards Authority (ASA).

The posters appeared on various Transport for London’s (TfL) services in September and October 2024 with the tagline “join the

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