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Inside the EU’s planned Digital Fairness Act

Instagram user liking his own photo on Instagram.
Photo: Wachiwit/Getty Images

The Digital Fairness Act is expected to bring new requirements for online interface design, subscriptions and influencer marketing.

For any business selling to European consumers online, everyday commercial decisions may soon be subject to new rules from Brussels. Following a review of whether EU consumer law remains fit for the digital environment, the European Commission is preparing updated legislation.

A draft of the long-awaited Digital Fairness Act is

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