The EU’s new AI transparency and labeling rules took effect from August 2, 2026. From that date, businesses launching artificial intelligence (AI) systems must comply with new transparency obligations. The rules also apply to deployers of AI-generated or AI-manipulated content. Businesses already providing AI systems have until December 2, 2026,
AI transparency and labeling rules: The changes businesses need to know
2 min read
Global businesses should map their distribution channels and downstream uses to identify where EU-facing disclosures and labeling are required.