Skip to Primary Navigation

Skip to main content

AI transparency and labeling rules: The changes businesses need to know

Mirror images of transparent robot heads
Photo: Thomas Moore/Getty Images
Rebecca Steer | Keystone Law profile image

Rebecca Steer | Keystone Law

2 min read

Global businesses should map their distribution channels and downstream uses to identify where EU-facing disclosures and labeling are required.

The EU’s new AI transparency and labeling rules took effect from August 2, 2026. From that date, businesses launching artificial intelligence (AI) systems must comply with new transparency obligations. The rules also apply to deployers of AI-generated or AI-manipulated content. Businesses already providing AI systems have until December 2, 2026, to comply.

These

, , , , , , , , ,

Get full access, free for a month

Start your 28-day free trial to continue reading and accessall content on GRIP – no payment details required.

Start free trial Sign in

What’s included:

  • Every new article, plus our 5,000+ archive
  • Daily regulatory insight and guidance
  • Exclusive interviews and in-depth analysis
  • Coverage of industry-leading events and conferences
  • All podcasts and videos, featuring industry experts
  • The full set of Rules Navigator tools
  • An ad-free experience