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Bigger networks need better connectors

Illustration: Tonya Golmant

Martin Cloake, Alex Viall

8 min read
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As the platforms we use to communicate have proliferated, so have the compliance challenges and the importance of connectors.

It is 19 years since Facebook launched. Twitter followed a few years later. LinkedIn has been available since 2003, but took time to develop beyond a niche business resume service. Social networking was in our lives but was, during its infancy, understated.

Now, according to digital consultancy Kepios’ January 2023 data

The

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