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Cashless Sweden to foster its first direct-to-consumer unicorn

Photo: Adobe Stock Images

Martina Lindberg

1 min read
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Channeling personalisation, digitisation and trust is key to Swedish fintechs’ success.

Tech-savvy and start-up hub Sweden looks set to produce its first direct-to-consumer (D2C) e-commerce unicorn.

In Sweden, two new direct-to-consumer (D2C) e-commerce companies emerging in the health and fitness sector are set to become the first D2C unicorns in an economy that is providing fertile ground for fintech success.

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