Tech-savvy and start-up hub Sweden looks set to produce its first direct-to-consumer (D2C) e-commerce unicorn.
In Sweden, two new direct-to-consumer (D2C) e-commerce companies emerging in the health and fitness sector are set to become the first D2C unicorns in an economy that is providing fertile ground for fintech success.
Free Trial
Register for free to keep reading.
To continue reading this article and unlock full access to GRIP, register now. You’ll enjoy free access to all content until our subscription service launches in early 2026.
- Unlimited access to industry insights
- Stay on top of key rules and regulatory changes with our Rules Navigator
- Ad-free experience with no distractions
- Regular podcasts from trusted external experts
- Fresh compliance and regulatory content every day
