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Combatting greenwashing in financial services

Green Wash demonstration
Photo: Jeff J Mitchell/Getty Images

The FCA expects firms’ sustainability-related claims about products and services to stand up, but the regulator is still not clear about precise scope.

The FCA’s long awaited anti-greenwashing rule comes into force on May 31, 2024. While some clarification has been sought from the regulator on the proposed guidance that will accompany the rule, it seems likely that it will come into force on the same date. 

The FCA has on many occasions