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FCA confirms new UK guidance to counter greenwashing

A great example of green washing with happy fish depicted swimming round an oil tanker
Photo: Ashley Cooper/Getty Images

Jean Hurley

4 min read
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New rule protects consumers by ensuring sustainable products and services are accurately described.

Ahead of the anti-greenwashing rule coming into force on May 31, the FCA is supporting industry with guidance to help them meet the standard.

The anti-greenwashing rule is one part of a package of measures set to take effect in 2024. The Sustainability Disclosure Requirements (SDR) and investment labels regime

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