On 6 April 2025, the CMA’s new consumer protection enforcement powers under the Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into effect. Since then, the CMA has primarily focused on cracking down on “drip pricing,” a pricing tactic where additional charges are revealed only at later stages of
First 18 months of the CMA’s new direct consumer enforcement regime
5 min read
Overview and outcomes of the cases opened to date, plus an examination of key takeaways from the CMA’s initial rounds of enforcement.