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Meta’s ‘behavior-based marketing’ permanently banned in Europe

Mobile screen with Meta the apps WhatsApp, Messenger, Instagram and facebook.
Photo: Getty Images

The European Data Protection Board (EDPB) has extended its ban on Meta Ireland and made it permanent across the EU and EEA.

The EDPB’s ‘quick binding decision‘ urges the Irish Data Protection Authority to impose a permanent ban on Meta Ireland Limited (Meta IE) over “the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest”. The ban would apply across the entire European

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