Nasdaq Options Rule 10

Key provisions:

• Customer communications and disclosures. Establishes standards for communications with customers and the public, requiring information to be fair, balanced, accurate, and not misleading.
• Customer recommendations and account practices. Governs recommendations, account opening and maintenance practices, customer disclosures, and obligations designed to support informed investment decisions.
• Sales practices and investor protection. Requires firms to deal fairly with customers, provide necessary information regarding products and services, and comply with standards intended to protect investors.
• Customer documentation and records. Establishes requirements for maintaining customer account information, records, and documentation supporting customer relationships and transactions.
• Supervision and compliance. Requires firms to maintain supervisory procedures and controls over customer-facing activities, communications, recommendations, and sales practices to ensure compliance with regulatory requirements.