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SEC charges firm for paying ‘finfluencers’ and violating former Cash Solicitation Rule

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Photo: Dan Kitwood/Getty Images

Julie DiMauro

2 min read
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In its second Marketing Rule enforcement announced this week. SEC charges firm for paying ‘finfluencers’ without proper disclosure in place.

On Tuesday, the SEC announced settled charges against Washington, D.C.-based investment adviser Fundrise Advisors, LLC arising from the firm’s solicitation arrangements with online content creators.

According to the SEC’s order, from February 2016 through December 2021, Fundrise paid over $8m to over 200 social

The SEC said Fundrise

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