A huge amount of misleading finfluencer content is drawing in viewers, research by fintech and crypto company Legalaes says. The firm looked at 1,764 finance videos across TikTok, Instagram, Facebook, and YouTube, and found that 42% of YouTube videos offering financial advice content were deemed misleading, the highest share of
Few finfluencers have real financial qualifications, analysis finds
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Just 2.2% of influencers offering financial advice online have relevant demonstrable financial qualifications.