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SEC faces fierce pushback on plan to police AI investment advice

Photo: Web / GRIP

Brokers, hedge funds and advisers say proposals are unnecessary and impossible to implement.

9 November, 2023 by Jennifer Hughes in New York

Brokers, hedge funds and investment advisers are pushing back hard against attempts by the main US markets regulator to manage how artificial intelligence is used to give financial advice to investors. 

Rules proposed by the Securities and Exchange Commission in July would