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200 Danish websites found collecting data without consent

Girl sitting with her laptop in Nyhavn, Copenhagen.
Photo: Getty Images

Martina Lindberg

1 min read
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More than 40% of the websites were using unclassified cookies, and had not classified the purpose of tracking.

In an inspection of 200 randomly selected Danish websites, all were found using tracking technologies like pixels and cookies without visitors’ consent.

The investigation was carried out by Digitaliseringsstyrelsen, the Danish Agency for Digitalisation. Unlike cookies, tracking pixels are harder to detect and cannot be deleted or disabled by users.

  • 42.2%
  • 27.6%
  • 18.1%

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