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Love Island star Sharon Gaffka joins UK regulators in campaign to curb finfluencer abuse

Sharon Gaffka
Love Island star Sharon Gaffka. Photo: Kate Green/Getty Images for Boux Avenue

Initiative is part of global move to crack down on celebrity promotion of financial products.

Social media influencers are being told “if in doubt, don’t promote” in a new joint campaign by UK regulators the FCA and the Advertising Standards Authority (ASA).

The regulators have teamed up with Sharon Gaffka, former star of global reality TV show Love Island, to educate so-called finfluencers

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