Skip to Primary Navigation

Skip to main content

IMY fines Swedish pharmacies Skr 45m for GDPR failures

Swedish pharmacy Apoteket.
Apoteket was one of the fined pharmacies. Photo: Apoteket

Martina Lindberg

2 min read
Click to share on Facebook (Opens in new window/tab) Click to share on X (Opens in new window/tab) Click to share on LinkedIn (Opens in new window/tab) Click to share on WhatsApp (Opens in new window/tab)

The two pharmacies used the Meta pixel to capture information for marketing purposes, but captured more than required and transferred the data to the social media giant.

The Swedish pharmacies Apoteket AB and Apohem AB have together been fined a total of SKr 45m ($4.4m) for GDPR failures when using the so-called Meta pixel on their websites and then transferring privacy-sensitive personal data to Meta.

The sensitive data included information about the purchase of over-the-counter medicines, self-tests,

, , , , , , , , , ,

Get full access, free for a month

Start your 28-day free trial to continue reading and access
all content on GRIP – no payment details required.

Start free trial Sign in

What’s included:

  • Every new article, plus our 5,000+ archive
  • Daily regulatory insight and guidance
  • Exclusive interviews and in-depth analysis
  • Coverage of industry-leading events and conferences
  • All podcasts and videos, featuring industry experts
  • The full set of Rules Navigator tools
  • An ad-free experience