Clean claims or dirty lies? The battle against corporate washing

Washing risks can lead to loss of reputation, loss of stakeholder trust and goodwill, employee brand damage, and costly legal/regulatory action.

“Washing” occurs when companies make misleading claims about their products, practices and/or services to appeal to consumers, investors, workers and/or other potential stakeholders. For example, overstating their green and sustainability-related credentials (greenwashing), the nature and extent of their use of AI (AI washing), or their social responsibility and positive impact

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